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Alexis Thurston is the co-founder of unique lifestyle brand Danger Jones​. Launching in early spring 2023 Danger Jones is a creative combination of beauty, fashion, and media.


Alexis is also known for being the co-founder of Pulp Riot, a professional hair color company which was acquired by L’Oreal in 2018.  She remained in the Vice President role overseeing all product development for over 200 products distributed worldwide through June of 2021.


Alexis is also the owner of Butterfly Loft Salon, a 4,300 square foot salon in Los Angeles. Because of the salon’s influence on today’s hair trends and home to dozens of talented stylists, Butterfly Loft is one of the most well-known and respected salons in the world. 


As a hairstylist for 30 years, Alexis has won numerous awards and educated on stages across the world. She’s also an outspoken advocate for equal opportunities for women in the beauty industry. Alexis has used her influence to become a mentor and role model to thousands of stylists who strive to build a successful career while balancing a family life. Alexis lives in Los Angeles with her husband and business partner, David Thurston and her two daughters, Bowie and Finley.

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