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Alexis Thurston is best known for being the Co-Founder and Vice President of Pulp Riot, a hair color company that was acquired by L’Oreal in 2018. She remained in the Vice President role overseeing all product development for over 200 products through June of 2021. Alexis is also the owner of Butterfly Loft Salon, a 4,300 square foot salon in Los Angeles. Because of the salon’s influence on today’s hair trends and also being a place where Pulp Riot products are created, tested, and marketed, Butterfly Loft is one of the most well-known and respected salons in the world. 


As a hairstylist, she has won numerous awards and educated on stages across the world. She’s also an outspoken advocate for equal opportunities for women in the beauty industry. She has used her influence to become a mentor and role model to thousands of stylists who strive to build a successful career while balancing a family life. Alexis lives in Los Angeles with her husband and business partner, David Thurston and her two daughters, Bowie and Finley.